The Wood Works Club walked in with a marketing objective of flaunting a social media page that matches up to the standard of their luxury interior decor business. The client brief clarified a strong necessity for social media marketing for interior designing & architecture industry. Our solution? Classy and sophisticated graphics clubbed with engaging and informative content curated from interior styles & trends across the world.
Project Goals
Brief:
The client demanded variety in the content. In other words, while keeping up with the limited digital portfolio of their work, The Wood Works Club also aimed for an aesthetic social media marketing strategy & a powerful online presence.
Ideation:
The digital revamping was mostly based on research and prediction of trends likely to go viral. Next in line was mapping the live projects according to the selected trends, agreeable and approved by the client.
Execution:
The execution commenced by designing the social media strategy for a month. The schedule including tid-bits of the research about interior designing and decor trends along with client’s own projects. To top it all off, the calendar included the show-stopping element of four ‘Expert- Korners’ the audience can look out for to get some quick-tips on interior decor ideas.
The ‘Design-Communication’ Element:
The social media schedule was designed primarily according to the Instagram interface, in a grid format. The four corners on the extremes of the schedule were compiled to create the #ExpertsKorner section. The row along the middle of the grid highlighted another segment called #ShadesOfNovember. Further, a heavily informative post regarding #InnoInteriors was wrapped in swipe friendly posts which highlighted important elements of the decor.
The other content & graphic pieces aimed at leading the viewers or followers towards whats trending in the decor industry and creating awareness about increasingly aesthetic decor options to choose from for their own spaces and home
